Strategy maps are another type of outcomes model developed by Kaplan and Norton*. Strategy maps are usually structured into the four levels used in Kaplan and Norton's Balanced Score Card approach.

 

The example below shows part of a strategy map for a Green House - Environmentally Sustainable Houses Program. It has been divided into four levels which have been entered as text objects (the text has been resized as large) with rule lines between them. The elements in the strategy map have been entered as steps. The bottom right green step has been selected and so you can see the links between this and two other steps in the strategy map in the 'Customer perspective' layer. If the user wished, they could enter information under such links in the strategy map into the details table row associated with the link.

 

 

 

* Kaplan, R.S. & D. P. Norton (2004) Strategy maps. Boston: Harvard Business School Press.